Breakdown by brand
0
Cbus initiatives
0
Duo brand initiatives
01
Team
workload
delivery
🎉
0
Initiatives launched
Breakdown by brand
0
Cbus initiatives
0
Duo brand initiatives
Initiatives by type
0
Education
0
Comms
0
Marketing
0
Other
(Brand, Research,
Coordinators)
Breakdown Multi channel
0 initiatives launched across multiple channels in AJO.
0
Journeys
0
Emails
0
SMS
Breakdown by personalisation
0
Page volume
0
Portal experience
0
Web Personalisation
Education
0 Pages
Comms
0 Pages
0 Portal
Marketing
0 Pages
0 Portal
0 Web Personalisation
Other
0 Portal
🔄 💨
0
Education emails created
Higher activity with simpler updates, using reusable templates.
🎭
0
Marketing emails created
Marketing emails vary in complexity depending on the design.
💪
0
Comms emails created
Communication emails are highly personalised and require more design and testing effort.
Email produced by the team
FY25 vs. FY24
269 259
02
Member
engagement
stats
📧
. M
Sent emails
💬
. K
Sent SMS
🎯
. K
Unique profiles targeted
Opens
Breakdown by brand
The percentage of individual recipients who have opened an email at least once, regardless of how many times they may have opened it.
35% of Opens are impacted by Apple privacy. Not reflected in these stats.
59%
Media only
49%
Cbus only
Opens
Breakdown by type
60%
Communication
48%
Marketing
51%
Education
Clicks
Breakdown by type
The percentage of distinct recipients who have clicked on a link within an email campaign, regardless of how many times they clicked.
12%
Communication
7%
Marketing
3%
Education
Read time
FY25 vs. FY24
Inbox
Top used mail
40% Gmail
35% Apple
15% Other
Top domains
47% gmail
21% hotmail
32% outlook
Mode
14% Dark
86% Light
Mode
40% Desktop
60% Mobile
03
Highlights &
Achievements
Highlights & Achievements
📬 Inbox Boost
Boosted inbox placement by upgrading email deliverability monitoring after major Microsoft and Google changes.
📈 Analytics Pioneer
Pioneered analytics and personalisation testing for the new Member Portal for tailored user experiences.
🔒 Security Upgrade
Strengthened AJO security by migrating authentication from JWT to OAuth.
🎨 Design Central
Launched a centralised icon library and MarTech Hub to boost design consistency and asset access.
🚀 Personalisation Boost
Added new campaign attributes for personalised email statements and member-focused communications.
🤝 Design Collaboration
Started Quarterly Design Sessions to align teams, share best practices, and drive brand consistency.
🎓 Education Web Launch
Introducing a new seminars calendar and webpage! Partnered with education and Swift to deliver a unified calendar for Cbus and Media Super, alongside a revamped Cbus webpage—now fully content-managed in-house.
🔍 Data Insights
Created custom queries to track email deliverability for Insights & Analytics.
📚 Email Library Refresh
Revamped the Email Library with a sleek dashboard for easier navigation and better usability.
🛡️ Identity Safeguard
Configured AJO to prioritise Cbus-specific identity namespaces, avoiding profile merges on shared devices.
🌍 MarTech Forum
Represented at MarTech World Forum in March — insights shared by our team leaders.